EPA brand style guide

Delighted to share the @EPASierraLeone brand style guide (the rulebook on how to use our brand, going forward) with you. It follows the completion of our ambitious strategic plan, done exclusively, for the first time, by the staff of the Agency. The strategy shows why and where we need to evolve and shift to drive growth and performance, over the next 7 years (2024-30). We believe enhancing our brand’s look and feel helps to reposition the Agency within the government (of SL) and broaden its appeal to businesses and the public. We have not thrown out the old playbook to start afresh but simply redeveloped the old brand into a new form that combines our mission, vision, and values into a pretty package that creates a unique identity. The revised logo, updated website, adjusted promotional materials, and other changes, will help us achieve the repositioning objectives in the #EPATransformationStrategy while appealing to current and future partners and clients. The formal unveiling of both the brand kit and new strategy will take place on the 31st of January 2024. More information on that and copies of both the full strategy and brochure (summary document) later. @Abu-Bakar S. Massaquoi